Principles of marketing / 
Contributors ,Gary Armstrong ... [et al.] 
 - 5th ed. 
 - Frenchs Forest, N.S.W. :  Pearson Australia,  2012. 
 - xxiv, 605 p. :  col. ill., ports., charts ;  28 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781442531109 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Management.