Strategic communication :  cases in marketing, public relations, advertising and media / 
Steven Greenland ... [et al.]  
 - Frenchs Forest :  Pearson Australia,  2012. 
 - xii, 153p. :  col. ill. ;  28cm. 
<br/><br/> Includes bibliographical references 
<br/><br/><label>ISBN: </label>9781442555495 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business communication.  <br/>Communication in organizations.