TY  - BOOK
AU  - Walker,Orville C.Jr
TI  - Marketing strategy: a decision-focused approach
SN  - 0071014845
PY  - 2011///
CY  - North Ryde, N.S.W.
PB  - McGraw-Hill Australia
KW  - Marketing
KW  - Decision making
KW  - Management
N1  - Includes index
ER  -