Marketing strategy :  a decision-focused approach/ 
Orville C. Walker, Jr. ... [et al.]. 
 - 2nd ed. 
 - North Ryde, N.S.W. :  McGraw-Hill Australia,  2011. 
 - xv,439 p. :  ill. ;  25 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0071014845 9780071014847 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making.<br/>Marketing--Management.