Hair, Joseph F.,Jr. Marketing research/ Joseph F. Hair Junior, Bryan A. Lukas, Kenneth E. Miller. - 3rd ed. - Sydney, N.Y : McGraw-Hill, 2012. - xv, 658 p. : ill. ; 25 cm. Fakulti Keusahawanan dan Perniagaan. Includes index. ISBN: 0070997586 9780070997585 Subjects--Topical Terms: Marketing research.