TY  - BOOK
AU  - Hooley,Graham J.
AU  - Nicoulaud,Brigitte
AU  - Piercy,Nigel
TI  - Marketing strategy and competitive positioning
SN  - 9780273740933
PY  - 2011///
CY  - New York, NY
PB  - Pearson Financial Times/Prentice Hall
KW  - Marketing
KW  - Management
KW  - Target marketing
N1  - MBA Program; Includes bibliography references and index
ER  -