Hooley, Graham J. <br/><br/>
Marketing strategy and competitive positioning / 
Graham Hooley, Nigel F. Piercy, and Brigitte Nicoulaud. 
 - 5th ed. 
 - New York, NY :  Pearson Financial Times/Prentice Hall,  2011. 
 - xi,578 p. :  ill. ;  27 cm. 
<br/><br/> MBA Program 
<br/><br/>Includes bibliography references and index 
<br/><br/><label>ISBN: </label>9780273740933 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Target marketing.