Quality of life-Marketing : an introduction - Mahadzirah Mohamad; Sulaiman Md. Yassin; Wan Norhayati Mohamed (Kuala Terengganu : UMT Publisher, Universiti Malaysia Terengganu, 2008)
Fakulti Keusahawanan dan Perniagaan.
Includes bibliography references and index.
Keywords: Marketing research; Quality of Life -- research; Quality of work life; Social indicators