Quality of life-Marketing : an introduction /
Mahadzirah Mohamad, Sulaiman Md. Yassin, Wan Norhayati Mohamed.
- Kuala Terengganu : UMT Publisher, Universiti Malaysia Terengganu, 2008.
- xi, 150 p. : ill. ; 26 cm.
Fakulti Keusahawanan dan Perniagaan.
Includes bibliography references and index.
9789832888819
Marketing research. Quality of Life--research. Quality of work life. Social indicators.