Mahadzirah Mohamad.

Quality of life-Marketing : an introduction / Mahadzirah Mohamad, Sulaiman Md. Yassin, Wan Norhayati Mohamed. - Kuala Terengganu : UMT Publisher, Universiti Malaysia Terengganu, 2008. - xi, 150 p. : ill. ; 26 cm.

Fakulti Keusahawanan dan Perniagaan.

Includes bibliography references and index.

9789832888819


Marketing research.
Quality of Life--research.
Quality of work life.
Social indicators.