Hyman, Michael R. <br/><br/>
Marketing research kit for dummies / 
by Michael R. Hyman and Jeremy J. Sierra. 
 - Hoboken, N.J. :  Chichester :  Wiley ;  John Wiley [distributor],  c2010. 
 - xiv, 392 p. :  ill. ;  24 cm. +  1 DVD-ROM (4 3/4 in.) 
 - For dummies. .
 - For dummies. .
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780470520680 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.