Pettinger, Richard. <br/><br/>
Competitive strategy for dummies / 
by Richard Pettinger. 
 - Chichester :  John Wiley,  2009. 
 - xvi, 372 p. :  ill. ;  24 cm. 
 - For dummies .
<br/><br/> Fakulti Keusahawanan dan Perniagaan. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780470779309 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Competition.<br/>Strategic planning.