Biemans, Wim G. <br/><br/>
Business to business marketing :  a value-driven approach / 
Wim G. Biemans. 
 - London :  Mc-Graw Hill Education,  c2010. 
 - xxii, 362 p. :  ill. ;  27 cm. 
<br/><br/> Fakulti Keusahawanan dan Perniagaan. 
<br/><br/><label>ISBN: </label>0077121899 9780077121891 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial marketing.