Mansfield, Heather.

Social media for social good : a how-to guide for nonprofits / Heather Mansfield. - New York : McGraw-Hill, c2012. - xx, 266 p. ; 24 cm.

Fakulti Keusahawanan dan Perniagaan. Includes index.

9780071770811


Nonprofit organizations--Information technology.
Social marketing.
Social media.