French, Ylva. <br/><br/>
Marketing and public relations for museums, galleries, cultural and heritage attractions /  
Ylva French and Sue Runyard. 
 - Abingdon, Oxon [U.K.] ;  New York :  Routledge,  2011. 
 - xviii, 365 p. :  ill. ;  25 cm. 
<br/><br/> Fakulti Keusahawanan & Perniagaan. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780415610452 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Arts--Marketing.<br/>Arts--Public relations.<br/>Cultural property--Marketing.<br/>Museums--Marketing.<br/>Museums--Public relations.