Handbook of marketing strategy / 
edited by Venkatesh Shankar and Gregory S. Carpenter. 
 - Cheltenham, UK ;  Northampton, MA :  Edward Elgar Pub.,  c2012. 
 - xx, 504 p. :  ill. ;  26 cm. 
<br/><br/> Fakulti Keusahawanan & Perniagaan. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781849800983 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Strategic planning.