TY  - BOOK
AU  - Coletti,Paolo
AU  - Aichner,Thomas
TI  - Mass customization: an exploration of European characteristics 
T2  - Springer briefs in business,
SN  - 9783642183898
PY  - 2011///
CY  - Heidelberg, London
PB  - Springer
KW  - Mass customization
N1  - Fakulti Keusahawanan & Perniagaan; Includes bibliographical references
ER  -