Drummond, Helga. Escalation in decision-making : behavioural economics in business / Helga Drummond and Julia Hodgson. - Farnham ; Burlington, VT : Gower, c2011. - 165 p. ; 25 cm. Fakulti Keusahawanan & Perniagaan. Includes bibliographical references and index. ISBN: 9781409402367 Subjects--Topical Terms: Decision making.Economics--Psychological aspects.