Drummond, Helga. <br/><br/>
Escalation in decision-making :  behavioural economics in business / 
Helga Drummond and Julia Hodgson. 
 - Farnham ;  Burlington, VT :  Gower,  c2011. 
 - 165 p. ;  25 cm. 
<br/><br/> Fakulti Keusahawanan & Perniagaan. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781409402367 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Decision making.<br/>Economics--Psychological aspects.