TY - BOOK AU - Kapoor,Jagdeep TI - 9 brand shaastras: nine successful brand strategies to build winning brands SN - 9788132102298 PY - 2009/// CY - New Delhi, Thousand Oaks, Calif. PB - Response Books KW - Brand name products KW - Management KW - Branding (Marketing) KW - Customer relations N1 - Fakulti Keusahawanan & Perniagaan; Includes bibliographical references ER -