Kapoor, Jagdeep, 1960-
9 brand shaastras : nine successful brand strategies to build winning brands /
Nine brand shaastras
Jagdeep Kapoor.
- 2nd ed.
- New Delhi ; Thousand Oaks, Calif. : Response Books, c2009.
- xiii, 91 p. : ill. ; 20 cm.
Fakulti Keusahawanan & Perniagaan.
Includes bibliographical references.
9788132102298
Brand name products--Management.
Branding (Marketing)
Customer relations.