Kapoor, Jagdeep, 1960-

9 brand shaastras : nine successful brand strategies to build winning brands / Nine brand shaastras Jagdeep Kapoor. - 2nd ed. - New Delhi ; Thousand Oaks, Calif. : Response Books, c2009. - xiii, 91 p. : ill. ; 20 cm.

Fakulti Keusahawanan & Perniagaan.

Includes bibliographical references.

9788132102298


Brand name products--Management.
Branding (Marketing)
Customer relations.