Contemplating corporate marketing, identity and communication / 
edited by Klement Podnar and John M.T. Balmer. 
 - New York, NY :  Routledge,  2010. 
 - xi, 163 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780415577434 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding--Congresses.<br/>Communication in organizations--Congresses.<br/>Corporate culture--Congresses.<br/>Corporate image--Congresses.<br/>Marketing--Management--Congresses.