Young, Richard O. <br/><br/>
How audiences decide :  a cognitive approach to business communication / 
Richard O. Young. 
 - New York :  Routledge,  2011. 
 - xviii, 398 p. :  ill. ;  27 cm. 
<br/><br/> Fakulti Keusahawanan & Perniagaan. 
<br/><br/>Includes bibliographical references ([288]-368) and indexes. 
<br/><br/><label>ISBN: </label>9780415878999 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business communication--Psychological aspects.