Social marketing to protect the environment :  what works / 
Doug McKenzie-Mohr ... [et al.]. 
 - Thousand Oaks :  Sage Publications,  c2012. 
 - xiv, 237 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781412991292 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Green marketing.<br/>Social marketing.