Corporate strategy / edited by Margarethe Wiersema and Joseph Beck. - Cheltenham, UK ; Northampton, Mass. : Edward Elgar Pub., c2011. - xix, 749 p. : ill. ; 25 cm. - An Elgar research collection. Strategic management ; 3 .

Fakulti Keusahawanan & Perniagaan.

Includes bibliographical references.

9781848444058


Business planning.
Strategic planning.