Reigle, Jack.
Positioning for architecture and design firms /
by Jack Reigle.
- Hoboken : John Wiley & Sons, 2011.
- xiv, 201 p. : ill. ; 25 cm.
Fakulti Teknologi Kreatif Dan Warisan. Includes index.
9780470472255
Architectural services marketing.
Design services--Marketing.
Market segmentation.