Reigle, Jack.

Positioning for architecture and design firms / by Jack Reigle. - Hoboken : John Wiley & Sons, 2011. - xiv, 201 p. : ill. ; 25 cm.

Fakulti Teknologi Kreatif Dan Warisan. Includes index.

9780470472255


Architectural services marketing.
Design services--Marketing.
Market segmentation.