Brace, Ian,  1949- <br/><br/>
Questionnaire design :  how to plan, structure, and write survey material for effective market research / 
Ian Brace. 
 - Sterling, VA :  Kogan Page,  2004. 
 - xii, 289 p. :  ill. ;  24 cm. +  1 CD-ROM (4 3/4 in.). 
 - Market research in pratice .
<br/><br/>Includes bibliographical references (p. 277-280) and index 
<br/><br/><label>ISBN: </label>9780749441814 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market surveys--Methodology.<br/>Questionnaires--Methodology.