TY  - BOOK
AU  - Abbing,Erik Roscam
TI  - Brand-driven Innovation: strategies for development and design 
T2  - Required reading range. Module reader
SN  - 9782940411283
PY  - 2010///
CY  - Lausanne
PB  - AVA Pub.
KW  - Brand name products
KW  - Design
KW  - Branding (Marketing)
KW  - Organizational change
N1  - Fakulti Teknologi Kreatif Dan Warisan; Includes bibliographical references (p. 202-204) and index
ER  -