TY  - BOOK
AU  - Williams,Alison
AU  - Mullin,Roddy
TI  - The handbook of field marketing: a complete guide to understanding and outsourcing face-to-face direct marketing 
SN  - 9780749450250
CY  - London
PB  - Kogan Page, 2008.
KW  - Branding (Marketing)
KW  - Direct marketing
KW  - Sales promotion
KW  - Sampling
N1  - Fakulti Keusahawanan dan Perniagaan; Includes index
ER  -