Williams, Alison. <br/><br/>
The handbook of field marketing :  a complete guide to understanding and outsourcing face-to-face direct marketing / 
Alison Williams and Roddy Mullin. 
 - London :  Kogan Page, 2008. 
 - xxv, 241 p. :  ill. ;  24 cm. 
<br/><br/> Fakulti Keusahawanan dan Perniagaan  Includes index 
<br/><br/><label>ISBN: </label>9780749450250 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing).<br/>Direct marketing.<br/>Sales promotion.<br/>Sampling.