Moore, Karl,  1955-, <br/><br/>
Marketing :  the basics / 
Karl Moore and Niketh Pareek. 
 - vi, 240 pages :  illustration ;  21 cm. 
 - The basics. .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780415779005 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--Research.<br/>Export marketing--Management.<br/>Marketing research.<br/>Marketing--Management.