Moore, Karl <br/><br/>
Marketing :    the basics / 
Karl Moore and Niketh Pareek. 
 - New York :  Routledge,  2010. 
<br/><br/> Encik Ngadiso bin Darus  Fakulti Keusahawanan & Perniagaan 
<br/><br/><label>ISBN: </label>9780415778992 (hbk.)