TY  - BOOK
AU  - Laursen,Gert H.N.
TI  - Business analytics for sales and marketing managers: how to compete in the information age 
T2  - Wiley and SAS Business Series
SN  - 9780470912867
PY  - 2011///
CY  - Hoboken, New York
PB  - John Wiley & Sons
KW  - Consumers' preferences
KW  - Research
KW  - Consumers
N1  - Includes bibliographical references and index
ER  -