TY  - BOOK
AU  - Kourdi,Jeremy
TI  - The marketing century: how marketing drives business and shapes society : The Chartered Institute of Marketing 
SN  - 0470660155
PY  - 2011///
CY  - Chichester
PB  - Wiley
KW  - Chartered Institute of Marketing
KW  - History
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -