Hiscock, Geoff. India's store wars : retail revolution and the battle for the next 500 million shoppers / Geoff Hiscock. - Singapore ; Hoboken, NJ : Wiley, 2008. - x, 208 p. ; 23 cm. Includes bibliographical references (p. 195-200) and index. ISBN: 0470823518 9780470823514 Subjects--Topical Terms: Consumer behavior--India.Retail trade--Economic aspects--India.Retail trade--India. Subjects--Geographic Terms: India--Commerce.India--Economic conditions--21st century.India--Social conditions--21st century.