TY  - BOOK
AU  - Curtis,Tony
TI  - Marketing for engineers, scientists and technologists
SN  - 0470057092
PY  - 2008///
CY  - Chichester, England, Hoboken, NJ
PB  - John Wiley & Sons
KW  - Marketing
KW  - New products
KW  - Product management
N1  - Fakulti Keusahawanan dan Perniagaan; Includes index
ER  -