Curtis, Tony <br/><br/>
Marketing for engineers, scientists and technologists / 
Tony Curtis. 
 - Chichester, England ;  Hoboken, NJ :  John Wiley & Sons,  c2008. 
 - vi, 351 p. :  ill. ;  24 cm. 
<br/><br/> Fakulti Keusahawanan dan Perniagaan.  Includes index. 
<br/><br/><label>ISBN: </label>0470057092 9780470057094 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>New products.<br/>Product management.