Kardes, Frank R. <br/><br/>
Consumer behavior / 
Frank R. Kardes, Maria L. Cronley, Thomas W. Cline. 
 - Mason, OH :  South-Western, Cengage Learning,  c2011. 
 - xx, 421 p. :  ill. ;  27 cm. 
<br/><br/> General 
<br/><br/>Includes bibliographical references (p. 365-388) and indexes. 
<br/><br/><label>ISBN: </label>0538745401 9780538745406 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.