Marketing research/ 
William G. Zikmund... [et al.] 
 - 2nd ed. 
 - South Melbourne, Vic. :  Cangage Learning,  2010. 
 - xvi,592 p. :  ill. ;  26 cm. 
<br/><br/> Includes index.  Previous ed.: Thomson Learning, 2007. 
<br/><br/><label>ISBN: </label>9780170183345 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.