Strategic management : competitiveness and globalization : concepts and cases / Henk W. Volberda ... [et al.]. - Andover : South-Western Cengage Learning, c2011. - xxxviii, 880 p. : ill. ; 27 cm.

Fakulti Keusahawanan dan Perniagaan. General

Includes bibliographical references and indexes.

9781408019184


Strategic planning.
Strategic planning--Case studies.