TY  - BOOK
AU  - Peppers,Don
AU  - Rogers,Martha
TI  - Return on customer: creating maximum value from your scarcest resource 
SN  - 9789812618085
PY  - 2005///
CY  - Singapore
PB  - Marshall Cavendish Business
KW  - Customer equity
KW  - Management
KW  - Customer loyalty
KW  - Customer relations
N1  - Fakulti Keusahawanan & Perniagaan; Includes bibliography references and index
ER  -