Branding your business : [promote your business, attract customers, build your brand through the power of emotion] - Hammond, James, 1952-; Hammond, James, 1952- (London ; Philadelphia, PA : Kogan Page, 2011)
Revised edition of: Branding your business : promoting your business, attracting customers and standing out in the market place. 2008
Subtitle from cover
Includes bibliographical references and index
Keywords: Branding (Marketing) -- Management; Brand name products -- Psychological aspects; Communication in marketing; Consumer behavior; Senses and sensation