Hammond, James,  1952- <br/><br/>
Branding your business :  [promote your business, attract customers, build your brand through the power of emotion] / 
James Hammond 
 - Revised edition 
 - vii, 276 pages ;  illustrations ;  22 cm. 
<br/><br/> Revised edition of: Branding your business : promoting your business, attracting customers and standing out in the market place. 2008  Subtitle from cover 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780749462963 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)--Management<br/>Brand name products--Psychological aspects<br/>Communication in marketing<br/>Consumer behavior<br/>Senses and sensation