The future of marketing :  critical 21st-century perspectives / 
edited by Philip J. Kitchen. 
 - New York :  Palgrave Macmillan,  2003. 
 - xxi, 196 p. :  ill. ;  23 cm. 
<br/><br/> Fakulti Keusahawanan dan Perniagaan. 
<br/><br/>Includes bibliographical references (p. 180-189) and index. 
<br/><br/><label>ISBN: </label>9780333992869 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Forecasting.<br/>Twenty-first century--Forecasts