Groucutt, Jon.
Foundations of marketing /
Jonathan Groucutt.
- New York : Palgrave Macmillan, 2005.
- xxv, 400 p. : ill. ; 25 cm.
Fakulti Keusahawanan dan Perniagaan.
Includes bibliographical references (p. 379-387) and index.
9781403903273
Marketing.