Groucutt, Jon.

Foundations of marketing / Jonathan Groucutt. - New York : Palgrave Macmillan, 2005. - xxv, 400 p. : ill. ; 25 cm.

Fakulti Keusahawanan dan Perniagaan.

Includes bibliographical references (p. 379-387) and index.

9781403903273


Marketing.