TY  - BOOK
AU  - Roll,Martin
TI  - Asian brand strategy: how Asia builds strong brands 
SN  - 9781403992796
PY  - 2006///
CY  - Basingstoke [England], New York
PB  - Palgrave Macmillan
KW  - Brand name products
KW  - Asia
KW  - Management
KW  - Marketing
N1  - Fakulti Keusahawanan da Perniagaan; Includes bibliographical references (p. 243-248) and index
ER  -