Winning in emerging markets : a road map for strategy and execution - Khanna, Tarun; Bullock, Richard J.; Palepu, Krishna G., 1954- (Boston, Mass. : Harvard Business Press, 2010)
Introduction -- The nature of institutional voids in emerging markets -- Spotting and responding to institutional voids -- Exploiting institutional voids as business opportunities -- Multinationals in emerging markets -- Emerging giants : competing at home -- Emerging giants : going global -- The emerging arena.
Includes bibliographical references (p. 217-230) and index.
Keywords: Commerce; Globalization -- Economic aspects; International business enterprises; Marketing -- Management