Marshall, Greg W. <br/><br/>
Essentials of marketing management / 
Greg W. Marshall, Mark W. Johnston. 
 - New York, NY :  McGraw-Hill/Irwin,  c2011. 
 - 1 v. (various pagings) :  ill. ;  29 cm.+  2011 update to Marketing Mnagement. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0078028787 (pbk. : alk. paper) 9780078028786 (pbk. : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.