TY  - BOOK
AU  - Gamble,John
AU  - Thompson,Arthur A.
TI  - Essentials of strategic management: the quest for competitive advantage 
SN  - 0078137144
PY  - 2011///
CY  - New York
PB  - McGraw-Hill Irwin
KW  - Business planning
KW  - Competition
KW  - Strategic planning
KW  - Case studies
N1  - Fakulti Keusahawanan dan Perniagaan; Includes bibliographical references and indexes
ER  -