Gamble, John <br/><br/>
Essentials of strategic management :  the quest for competitive advantage / 
John E. Gamble, Arthur A. Thompson, Jr. 
 - 2nd ed. 
 - New York :  McGraw-Hill Irwin,  c2011. 
 - xxxi, 557 p. :  col. ill. ;  26 cm. 
<br/><br/> Fakulti Keusahawanan dan Perniagaan. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0078137144 9780078137143 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business planning.<br/>Competition.<br/>Strategic planning.<br/>Strategic planning--Case studies.