TY  - BOOK
AU  - Bly,Robert W.
TI  - The marketing plan handbook
SN  - 9781599183626 (alk. paper)
PY  - 2009///
CY  - [Irvine]
PB  - Entrepreneur Media
KW  - Business planning
KW  - Marketing
N1  - Fakulti Keusahawanan dan Perniagaan; Includes bibliographical references (p. 321) and index
ER  -