Wesley, David T. A. <br/><br/>
Innovation and marketing in the video game industry :  avoiding the performance trap / 
David Wesley and Gloria Barczak. 
 - Farnham, Surrey, England :  Burlington, VT :  Gower ;  Ashgate,  c2010. 
 - xiv, 262 p. :  ill. ;  25 cm. 
<br/><br/> Fakulti Teknologi Kreatif dan Warisan. 
<br/><br/>Includes bibliographical references (p. [229]-256) and index. 
<br/><br/><label>ISBN: </label>0566091674 9780566091674 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Video games industry.<br/>Video games--Marketing.